European Business & Management

Volume 10, Issue 3, June 2024

  • Review Article

    Managing Growth of Product Lifecycle at Maturity Level: A Systematic Literature Review

    Teshome Bekele Nege*, Shimels Zewdie Werke

    Issue: Volume 10, Issue 3, June 2024
    Pages: 31-43
    Received: 12 June 2024
    Accepted: 2 July 2024
    Published: 15 July 2024
    Abstract: Through the synthesis and analysis of 64 papers, from JSTOR, ScienceDirect, and Google Scholar data bases, include 2010-2024 of 15 years duration paper works. this systematic literature review identified major themes and provided insights into growth management strategies, marketing tactics, challenges, and opportunities, benefits, that managers co... Show More